Verizon's FiOS TV Hits 1.2M Sub Mark
The telco is promising 150 high-def channels this year.
By Swanni
Fueled by aggressive marketing efforts, Verizon's FiOS has added 850,000 subscribers over the past year. And the telco is now challenging cable operators in several top markets with promises of 150 High-Definition channels by year's end. (Verizon now offers less than 40 HD channels.)
Verizon has also claimed in a TV commercial campaign that its high-def picture is better than cable and satellite, a statement often challenged by its competitors.
However, Verizon FiOS has also suffered from growing pains and has acknowledged difficulties in delivering some promotional items such as free Sharp LCD HDTVs and an inability to meet demand for high-def set-tops.
Company officials yesterday said in an investors call that they have "pretty much caught up" in supplying the HD set-tops to customers who have requested them.
According to the Associated Press, Verizon says the average FiOS customer now spends $129 a month on service. The telco added that it expects to raise some premium programming prices later this year when it adds more high-def channels.
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