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“As content becomes more
mobile and people want
to consumer in different
places,” Comcast
President
Neil Smit said
in a statement. "It’s
all about discovery and
getting the content to
where people want to
consume it.”
How would Viewdini work?
The app user would type
in a a show, let's say,
Mad Men, and the app
would search all
available online
services to see if Mad
Men episodes are
available for instant
viewing. To watch the
shows on one of the
streaming services, the
user would have to be a
subscriber to that
service, such as Netflix
or Hulu.
Viewdini is clearly
designed to boost
streaming video usage,
particularly on mobile
devices, which in turn
would boost Verizon's
profits. However,
streaming services such
as Netflix and Hulu
could also see a boost
in subscriptions if the
app becomes popular.
The app will be free,
but users will have to
pay for the streaming
video subscriptions.
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