News
The View Goes HDTV On Sept. 5
The milestone will coincide with the debut of Rosie O'Donnell.
By Phillip Swann

Washington, D.C. (August 24, 2006) -- ABC's The View
will begin broadcasting in High-Definition TV on September 5, the same day as the debut of co-host Rosie O'Donnell.

The first high-def broadcast will feature special guest Jessica Simpson.

The morning talk show, which features a panel of female personalities including executive producer Barbara Walters, draws a strong female audience. The HD launch marks the first high-def production in ABC's 'daytime' lineup (shows after 9 a.m. ET). Good Morning America began broadcasting in HD in 2005.

“We’re incredibly pleased that we will be able to bring The View to our daytime viewers in HDTV," said Preston Davis, President of the network's Broadcast Operations. "This continues ABC’s strong commitment to providing the best picture and sound quality in order to enhance our excellent programming.”


The View's Barbara Walters.

The View's switch to high-def has been rumored for months. The show began using high-def cameras earlier this year and also employed new make-up techniques specifically designed for HD.

Earlier this week, The Today Show announced that it will begin broadcasting in high-def on September 13.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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