The player, model VBR100, will be on exhibit this week at the Consumer Electronics Show in Las Vegas. It will be the first Blu-ray player from Vizio, a Southern California-based company best known for manufacturing low-cost flat-screen HDTVs.
At $199, the Vizio Blu-ray player will be less expensive than most Blu-ray players, although some are available for under $200 at select retail stores. The company said the $199 player will be available at retail in April.
When it's released, it could give the Blu-ray industry a major boost. Vizio's low-cost HDTVs have become hugely popular with consumers with the company occasionally leading in overall LCD sales in North America.
The introduction of a $199 Blu-ray player in April could also suggest that Vizio has plans for an even cheaper one during the 2009 holiday season.
In a press release, Vizio said the player would be equipped with a 108MHz/11-bit digital-to-analog converter (DAC) as well as provide built-in audio decoding for uncompressed audio formats such as Dolby TrueHD, DTS-HD Master Audio, and multi-channel PCM.
The company did not state whether the player will be compatible with Blu-ray's latest interactive features, known as BD-Live.
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