Commentary
Plasma TVs For Under $1,500?
Vizio breaks ground by cutting prices on the popular flat-screen set.
By Phillip Swann

Washington, D.C. (June 7, 2006) -- How much do you think a 42-inch Plasma HDTV cost these days?

$2,500? Maybe $2200 at a discount store?

Well, how about $1499?

That's right. Vizio, the Costa Mesa, CA-based company, has rolled out a new line of low-cost Plasma HDTVs, including a $1499 42-inch model and a $1999 50-inch set.

While other manufacturers are also dropping prices of Plasma and other flat-screen sets, Vizio is taking the lead with its aggressive pricing. Look for its rivals to follow suit as the year progresses.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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