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Vizio: 1080p Costs Too Much
The flat-panel maker says it will introduce a large-screen 1080p LCD for far less than current prices.
By Phillip Swann

Washington, D.C. (December 16, 2006) -- Vizio, the U.S. maker of low-cost flat-panel HDTVs, says it will launch a 47-inch 1080p LCD for less than $2,000.

Most 1080p sets are now priced at nearly $3,000, but Vizio CEO William Wang says that's too much, according to an article published by News.com.

"Before, 1080p wasn't affordable," Wang said. "We don't believe anyone can call $3,000 affordable."

Although there's no 1080p programming available besides HDTV DVDs, some industry observers have said the new format can offer a better high-def picture. Consequently, 1080p set makers have priced the new models accordingly.

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Wang said the 47-inch flat-panel set will likely be introduced shortly before the Super Bowl in early February. But he said it's possible it could be launched by year's end.

Vizio, which is based in the Los Angeles area, has made waves with a series of low-cost LCD and Plasma sets. On Black Friday, the traditional holiday shopping opening day, some retailers sold a Vizio 42-inch Plasma HDTV for just $999.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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