The AVN Media Network will deliver SD adult movie rentals for $6.99 while high-def movies will cost $8.99 to rent. The lineup will include films and related content from the top adult studios.
The Vudu set-top, which retails for $295, enables users to download movies over a high-speed Internet connection. The box, which can also store movies, includes both standard-def and HDTV films.
The cost of purchasing a SD adult film from AVN will be $19.99 while an HD film will be $29.99. Purchasing the film will allow the user to keep it indefinitely on his set-top.
VUDU also includes a lineup of mainstream, non-adult films, but the company could be hoping that the adult fare will jump-start the business. Like other new set-top VOD businesses, VUDU has struggled for new customers.
"To celebrate the launch, AVN Adult Channel includes free access to the 2008 AVN Adult Movie Awards in brilliant 1080p HD. The legendary 25th anniversary show, hosted by Tera Patrick and Greg Fitzsimmons, features special appearances by Artie Lange of the Howard Stern Show, Bubba the Love Sponge, Dave Navarro, Jenna Jameson, and many other celebrities," Vudu says in a press release.
Vudu's addition of adult films also could have a negative impact, though, with some parents concerned their children could accidently watch the movies. The The company says the set-top includes password-protected controls to ensure that children will not watch the adult movies.
Best Buy in May began selling Vudu in its store. The set-top retails for $299.
Will adult films help Vudu? Comment here!
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