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News
Wal-Mart Testing In-Home HDTV Installation
The discount store could follow the industry trend.
By Phillip Swann
 
Washington, D.C. (June 18, 2007) -- Wal-Mart is testing a home installation service for consumers who buy High-Definition TVs.

That's according to an article in TWICE magazine.

The publication reports that the discount retailer is now  testing the service using a third-party installer at 106 of the company's 580 Sam's Clubs.

Big box CE retailers Circuit City and Best Buy have launched home installation services in the last year due to increasing demand from customers confused about high-def technology.

In the future, consumers may be more likely to purchase a new set from a store that can provide complete service and installation.

"It's at the pilot stage, but if successful we're going to roll it out," Seong Ohn, a Sam's Club executive, told TWICE. "And if it rolls out we may also test delivery and in-home service."

Wal-Mart is also using "HDTV consultants" in less than 100 of its "supercenter" stores who advise consumers on high-def choices and accessories.

"That's in total test mode right now," said Gary Severson, Wal-Mart's entertainment and electronics senior vice president.

Wal-Mart has carried a limited number of high-def sets to its stores in the last year. But Sony recently said it would soon manufacture special HDTVs for Wal-Mart and other discounters.

The addition of the Sony sets will likely increase high-def sales in Wal-Mart stores -- and high-def questions from customers.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
 
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