Wal-Mart Sells $198 HD DVD Player
The retailer cuts the price this week.
By Swanni
That's according to Fortune Magazine's web site.
The high-def DVD player normally retails for $299, although it can be found for as low as $227 at e-commerce sites.
HD DVD supporters are hopeful that the lower price will generate more sales as HD DVD battles the Blu-ray format in the high-def disc war.
The lowest priced Blu-ray player (Sony) retails for $499, although most stores and web sites are carrying it for around $449 or less.
Fortune reports that Wal-Mart says it believes that both HD DVD and Blu-ray players will be popular items this holiday season.
“We reduced our HD DVD Toshiba player, the generation-two, to $198 earlier in the week,” Wal-Mart spokeswoman Melissa O’Brien told Fortune. “It’s happening now, and that’s really all I can tell you. We don’t give any information on what we’re planning to do for the holidays. We know HD DVD and Blu-ray are going to be popular items this holiday season for some of our customers. … They will be more popular this year than they were in previous years.”
O'Brien also dismissed rumors that Wal-Mart stores would only carry 18 units of the lower-priced Toshiba player.
“There are no limited quantities for stores or purchases," she told the publication.
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