Washington, D.C. (November 1, 2007) -- Wal-Mart this Friday will sell the Toshiba HD-A2 HD DVD player for $98 as a special pre "Black Friday" sale.

Normally, stores hold their Black Friday sales on the Friday after Thanksgiving, the unofficial kickoff of the holiday shopping season.

But the discount retailer is promoting five products at 'Black Friday' prices this Friday to generate early interest from shoppers.

HD DVD is battling with the Blu-ray format for the new high-def disc audience. The lowest price Blu-ray player is now $499 (Sony's BDP-S300).

In addition to the $98 Toshiba HD DVD player, which Wal-Mart usually sells for $198, the store is promoting:

* Sanyo 50-inch Plasma HDTVs for $998,
* Individual HD DVDs for $14.96
* Acer laptops for $348
* And Fischer-Price NASCAR Ride-Ons for $144.


The Toshiba HD-A2.

Wal-Mart says the five discounted prices will be available at those prices while supplies last. It also stresses that not all products will be available in all stores.

The retailer plans to offer more Black Friday specials during the holiday season.

Friday's sale begins at 8 a.m.

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