Disney announced last month that it would include several interactive features in the October Blu-ray release of Sleeping Beauty, including personalized weather and chat.
Darcy Antonellis, president of Warner's technical operations, said yesterday that her studio will offer such ITV features as a search engine, e-mail reminders and ringtones. (The executive did not specify which studio titles will include interactivity.)
The studios will use 'BD Live' to add interactivity to the Blu-ray discs. BD Live is a new technology that enables owners of later model Blu-ray players to download content over the Internet.
Home Media reports that Warner's ITV features will be based in part on the consumer's interests as described in the online registration process.
Antonellis said consumers will embrace BD Live interactivity because of the popularity of interactive video games.
“I think it has the ability to compete (with MySpace and YouTube) for a user’s time because you are taking them online and you’re able to create a community that we have never been able to do before,” she said, according to Home Media Magazine. “That’s huge for us.”
The executive added that Warner would use BD Live to issue alerts about special online events.
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