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News
Warner to Delay 'Total HD' Disc
The two-sided disc would play both Blu-ray and HD DVD.
By Phillip Swann
 
Washington, D.C. (June 28, 2007) -- Warner Home Video said yesterday that it's delaying the launch of a dual-format HDTV DVD until next year.

That's according to an article by Video Business.

The announcement, which was made yesterday at an entertainment conference, sparked immediate speculation that Warner is less sure that the format war between Blu-ray and HD DVD will continue beyond this year.

Warner initially said the
'Total HD' dual-format disc, which would include a Blu-ray version on one side and a HD DVD edition on the other, would be introduced in the second half of this year.

The two-sided disc was designed, Warner said, to appeal to high-def owners who were unsure about choosing the wrong format.

However, in recent weeks,
Blockbuster announced that it would carry Blu-ray titles exclusively in 1,450 stores and Blu-ray title sales have outpaced HD DVD by more than 2-1.

Still, Dan Miron, vice president of sales for Warner Home Video, said yesterday that the Total HD disc would still be offered in early 2008.

In a separate session, Video Business reports, another Warner executive said no launch date had been set for the disc.

"There is no expiration date on the viability of this concept, so we’re not in a rush to do it," said Steve Nickerson, a Warner senior vice president. "We’ll do it when it makes sense and when it's right."

But Miron told the publication that internal research shows "there is demand for each of those products (Blu-ray and HD DVD.)"

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
 
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