That's according to an article by Video Business.
Quoting retailers, the publication says Warner will offer a rebate program allowing stores to order catalog titles for around $11. That could allow retailers to offer such titles as The Fugitive, Enter the Dragon, Clockwork Orange, The Shining, The Aviator, Road Warrior and Swordfish for $15 or less.
Many of those titles now cost around $20 at retail and online sites such as Amazon.com.
Blu-ray enthusiasts have long complained that the high-def disc cost too much, sometimes double the cost of the standard-def DVD.
Video Business says Warner will also offer retailer rebates for some newer Blu-ray titles such as The Departed and Ocean's 13, which could bring their price down to $17 to $20.
“They are trying to get this software business going,” one source told Video Business. “But it’s really a double-edged sword. We’re happy to be able to offer it, but it can be a slippery slope. Consumers might get in the mindset that they want everything discounted. If that becomes the case, we will shorten the life of Blu-ray just like we did with DVD.”
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