Washington, D.C.
(May 2, 2007) --
Will Blu-ray defeat HD DVD in the high-def DVD format war?
Fuhgettaboutit. Or so says Toshiba.
The biggest booster of the high-def format has hired The Sopranos' Michael Imperioli to star in an ad campaign for Toshiba's HD DVD player and REGZA 1080p LCD TVs.
Imperioli, who plays Christopher Moltisanti in the HBO crime drama, will be featured in HD DVD print ads and REGZA and HD DVD TV commercials.
"Mr. Imperioli's support -- through his own commitment to creating high quality entertainment -- reinforces the amazing experience that REGZA and HD DVD offer to consumers, industry leaders and movie lovers," said Maria Repole, director of corporate communications for Toshiba.
Fuhgettaboutit. Or so says Toshiba.
The biggest booster of the high-def format has hired The Sopranos' Michael Imperioli to star in an ad campaign for Toshiba's HD DVD player and REGZA 1080p LCD TVs.
Imperioli, who plays Christopher Moltisanti in the HBO crime drama, will be featured in HD DVD print ads and REGZA and HD DVD TV commercials.
"Mr. Imperioli's support -- through his own commitment to creating high quality entertainment -- reinforces the amazing experience that REGZA and HD DVD offer to consumers, industry leaders and movie lovers," said Maria Repole, director of corporate communications for Toshiba.
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Michael Imperioli as Chris in The Sopranos.
Toshiba says Imperioli will comment on the "one-of-a-kind" product attributes of the Toshiba HD DVD player and REGZA set. The TV commercial for the HD DVD player will call it 'The Ultimate Movie Machine.'
The company adds that the TV commercial for the HD DVD player will launch this month and will run on dedicated HD channels and during A&E's presentation of repeat episodes of The Sopranos.
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
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Michael Imperioli as Chris in The Sopranos.
Toshiba says Imperioli will comment on the "one-of-a-kind" product attributes of the Toshiba HD DVD player and REGZA set. The TV commercial for the HD DVD player will call it 'The Ultimate Movie Machine.'
The company adds that the TV commercial for the HD DVD player will launch this month and will run on dedicated HD channels and during A&E's presentation of repeat episodes of The Sopranos.
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
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Phillip Swann is
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