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News & Commentary
Microsoft's XBox For HDTV: Fuzzy Future
The new console will transmit high-def video, but will struggle to gain acceptance.
By Phillip Swann
 
Washington, D.C. (March 28, 2007) -- Microsoft next month will sell a new XBox 360 that can display High-Definition video downloads on a high-def set.

The XBox 360 Elite, which will be launched on April 29, will be available for $479.99.

The set-top will come with a
120-gigabyte hard drive and HDMI port and cable. Microsoft says the console can store games, songs and high-def movies and TV shows downloaded from its XBox LIVE web site.

The company says the XBox 360 Elite will meet the growing demand for more high-def content, with HDTVs now in roughly 30 million U.S. homes.

"Today's games and entertainment enthusiast has an insatiable appetite for digital High-Definition content," Peter Moore, a Microsoft vice president, said in a statement.

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The XBox 360 Elite's hard drive will be detachable, meaning consumers can store content once it's been downloaded. Additional hard drives can be purchased for $179.99 each.

Owners of the $399 XBox 360 20-gigabyte model will be able to buy the hard drive and attach it.

The new console will compete with a variety of emerging HD-based products such as Blu-ray and HD-DVD players, Apple's new Apple TV and MovieBeam.


Swanni Sez:

At $479, Microsoft will struggle to make XBox Elite a success. Just ask Sony, which has experienced disappointing sales with its PlayStation 3, which starts at $499 because it has a Blu-ray player inside.

Plus: While high-def owners want more content, they are unlikely to shell out $479 on a new device that includes a technology (online downloads displayed on a TV) that is foreign to most. At least with a HDTV DVD player -- or the PS3 -- people are familiar with the concept of playing a DVD.

However, if the video quality is good -- and the lineup is large -- the XBox Elite might find a small niche with the high-def elite.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
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