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News
Yankees' Network: 3D TV Not Ready For Us
By Swanni
Washington, D.C.
(March 14,
2012) -- Despite weak sales,
many 3D TV backers have said that sports is the key to making
the technology successful in the home. But one leading sports TV
executive says his network has no plans to switch to 3D TV
because there isn't a "business model" to support it.
"It winds up being a few hundred thousand dollars to produce a
3D baseball game. If there is a demand for 3D, and from a
business standpoint we can monetize it, then, yes, we would look
to further our 3D efforts. Frankly, today, as it related to
2012, we don't see the business model to support 3D," Ray
Hopkins, chief operating officer for the YES Network, tells
Fierce Cable.
Hopkins' network airs New York Yankee games.
Since the launch of 3D TVs a few years ago, sales have been
disappointing. Some analysts say the number of 3D-capable sets
in the home may now have reached several million, but the number
of people actually using the 3D features is believed to be far
below that.
ESPN has been a steadfast supporter of 3D TV, launching a 3D
network two years ago. But the regional sports networks, such as
YES, and other sports networks have largely ignored the 3D
movement. The general consensus is, as Hopkins suggests, that a
3D broadcast would not generate enough viewers to bring back the
advertising revenue needed to offset added production costs. |
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